Sources list for SENIOR HOUSING INDUSTRY MARKETING FOUR P S:

Fisher, G. (2002, 1 Dec.) Big Plans Offered For Long-Vacant Kohl's Grocery Store A Retail, Office And Senior Citizen Housing Development Is Proposed For Monona Drive Site. Wisconsin State Journal.
Marketing to Seniors

The Ministry of Housing, Spatial Planning and the Environment, the Netherlands - `Social Housing in the Netherlands: The contribution by the Housing Association Sector to Robust and Sustainable Housing over he past decades and in the near future', UNECE W
Social Housing

Shaw, M. (2005). Senior Marketers Value Public Relations in the Overall Marketing Mix: Survey Shows PR Gaining Prominence. Council of Public Relations Firms Newsletter. Retrieved on February 20, 2006 from http://www.prfirms.org/news_center/releases/2005/0
P.F. Chang’s China Bistro

Bauer, T. (1989, 1 July) Has The Industry Ignored The Growing Senior Citizen Market? Music Trades.
Marketing to Seniors

Piercy, N. (1998), "Marketing implementation: the implications of marketing paradigm weakness for the strategy execution process", Academy of Marketing Science Journal, Vol. 26 No. 3, pp. 222-36.
Marketing to Seniors

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